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The leading film distribution & production company Pen N Camera International is planning to start its own OTT platform DON Cinema from 5th July. The company already owns two OTT platforms - DON Sports and Stars Gift.

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To maximise its reach, the popular video on demand (VoD) platform ZEE5 has partnered with e-pharma portal Netmeds.com. Under this partnership, Netmeds’ customers will get an access to unlimited content on Zee5.

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The telecom regulator TRAI received a submission from the Internet and Mobile Association of India (IAMAI) where the latter has reiterated that the term over-the-top (OTT) does not justify the innovation in the digital applications at the application layer.

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The leading DTH platform Dish TV has partnered with Qyou Media for its OTT platform. With this, Watcho will make available Q India’s linear stream of digital-first content to its subscribers.

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Monday, 24 June 2019 05:09

LetsOTT.com enters Indian markets

The popular digital platform of Malaysia LetsOTT.com entered India on 23 June. The platform aims to bridge the gap between the content on digital platforms and the issues of its end users. It offers every update surrounding OTT platforms, aggregates digital content and categorises it neatly under different chunks to update the viewer with the latest developments in the streaming space.

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To cater to an evolved audience which is craving for serious non-fiction content, IN10 Media will soon launch a subscription video on demand (SVoD) platform DocuBay.

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As digital content viewing is growing in rural India, a research has found that it is Reliance Jio which is spurring this phenomenal growth. According to a survey by Counterpoint Research on India’s OTT video content market, Jio is the most popular network among OTT users in India, followed by Airtel and Vodafone Idea.

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Thursday, 20 June 2019 05:09

Dailyhunt buys Local Play

Dailyhunt, the Bengaluru-based news and local language content app, has bought Local Play, which is also a Bengaluru-based hyperlocal video & news content app. Dailyhunt believes this will help it in its aggressive strategy of attracting new users, especially in tier 2, 3 and 4 Indian cities and towns.

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The survey report by Brightclove which surveyed 9,000 participants from across Asia, including 1000 Indian consumers said that nearly 35% respondents want reduced monthly subscription package that serves ads depending on the price.

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As per a report from the European Audiovisual Observatory, Amazon Prime Video and Netflix dominate the subscription-based video on demand (SVoD) market in Europe in 2017.

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To reach maximum viewers, the soccer association UEFA has launched its Over The Top (OTT) streaming platform UEFA.tv on 14 June. This is the first time for any governing body of soccer to do that.

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As per claims made by social media platform Facebook, its OTT platform Facebook Watch registered 87 per cent growth in its daily visitors. The daily visitors’ figure has touched 140 million this year. Also, the number of viewers visiting Facebook Watch every month has increased to more than 720 million this year.

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Now Robi customers in Bangladesh can enjoy content offered by OTT platform Zee5 as the video streaming platform has partnered with Robi and its independent mobile brand Airtel.

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To mitigate a security flaw that allowed unauthorised usage of its platform, the leading OTT platform Hotstar has blocked access to Apple’s Safari on 11 June. 

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Voot and Eros Now which are part of offerings by Virgin Media will be free for Asian users till 4 July 2019. The Desi App Pack is an easy to access apps pack that allows TV viewers to watch a range of shows and movies at a click of a button.

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The popular Chinese short video app TikTok will now help users to produce content on different topics such as cooking and parenting to attract new advertisers.

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As per a report by Digital TV Research, an online TV and video advertising company, AVoD (ad expenditure attributed to OTT TV episodes and movies) will more than double between 2018 and 2024 to reach $56 billion across 138 countries.

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 Investor in digital content making production houses, Rainshine Entertainment is now aiming to raise $50-75 million to further boost its investment. The company has significant stakes in production house Culture Machine, Weirdass Comedy, and Kinsane Entertainment.

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As per survey carried out amongst 1003 internet users via mobile phones by consumer research company Qriously for Ampere Analysis, nearly 22% US households will subscribe to the new Disney+ SVoD service.

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Little Dot Studios has been given the mandate by ICC to handle latter’s official YouTube channel during the on-going Cricket World Cup. Little Dot Studios’ mandate includes optimising match highlights during the World Cup.

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