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The new entrant in India’s online music segment & the US based music streaming app Spotify has come up with its listening habit report. The report lists hour-wise listening patterns in India.

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Wednesday, 05 June 2019 12:00

Hoichoi launches Bengali User Interface

The leading Bengali OTT platform hoichoi has launched a Bengali user interface on 5 June. This is apart from its existing English one.

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The leading OTT platform by Ekta Kapoor’s Balaji Telefilms, ALTBalaji is hoping to double its revenue in FY20. Balaji Telefilms Group CEO Sunil Lulla said that Indian consumers are now willing to pay for premium content.

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As per Digital TV Research, the subscription video on demand services will see a major boost globally in near future. The report said global number of gross SVoD subscriptions will increase by 439 million between 2018 and 2024 to 947 million, which is nearly 86%. 

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Monday, 03 June 2019 06:06

Zee5 partners with Vodafone Idea

The media group ZEEL has partnered with the telecom operator Vodafone Idea which will enable former’s OTT platform Zee5 to place content on telecom operator’s offerings.

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Nielsen Digital Ad Ratings is planning to cover 26 additional countries including India, Belgium, Brazil, Greece, Taiwan, and Thailand. The announcement was made by Nielsen which said that it has expanded advertising measurement on YouTube’s mobile app.

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Elated from its 6X revenue growth, the Balaji Telefilms' OTT platform ALTBalaji will now shift its focus on international business; till recently the OTT platform has been focusing predominantly on local markets.

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Wednesday, 29 May 2019 12:37

Eros Now partners with Amazon Prime Music

To touch larger viewer base, country’s leading OTT platform Eros Now has reached an agreement with Amazon Prime Music India. Now Prime users will have access to its music content.

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Wednesday, 29 May 2019 12:36

JioSaavn partners with Snapchat

The leading online music platform JioSaavn has partnered with Snapchat to reach South Asian mobile users worldwide. JioSaavn users can now share what they are listening to from the JioSaavn app to Snapchat. 

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Tuesday, 28 May 2019 05:11

Shemaroo makes its debut in Canada

Asian Television Network (ATN) Canada will provide Shemaroo Entertainment in Canada. As part of partnership, ATN Movies will telecast vast library of Shemaroo.

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Tuesday, 28 May 2019 05:10

SonyLIV adds Tamil, Telugu content

To increase its reach and expand its regional viewership, the OTT platform by Sony Pictures Networks India’s (SPNI) premium, SonyLIV has launched 4000 hours of Telugu and Tamil content.

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This is the first time that Public broadcaster Prasar Bharati is launching dual streams for the upcoming ICC Cricket World Cup 2019.  The first stream will air the matches live and will be available only DD Free Dish and DD’s Terrestrial Network, while the second stream will carry a live studio-based program for the entire duration of all matches and will be available on all private DTH and private cable MSO platforms apart from YouTube.

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To keep the global leadership edge, the biggest OTT platform Netflix is spending billions of dollars in Original series worldwide. In June, the platform wills 56 more original shows, movies, and specials.

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As per latest announcement by messaging giant Whatsapp, users will have to see ads on their status bar from next year. The decision was taken at the Facebook Marketing Summit held recently in the Netherlands.

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The leading OTT platform by Balaji Telefilms, ALTBalaji has mopped up revenue of Rs 41.6 crore in FY19 as against Rs 6.8 crore in FY18. The Ekta Kapoor owned platform sold 20.1 million subscriptions in FY19 as against 1.2 million in FY18.

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Vakrangee will enable offline subscription of OTT platform Zee5’s premium content. The leading video on demand (VoD) platform has partnered with Vakrangee which will help Zee5 to make its service in 3,504 Nextgen Vakrangee Kendras across India.

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The tech major Amazon will use high profile Original series to boost sale of its Fire TV Stick. Jeff Bezos owned major said as the regional and international over-the-top (OTT) players are focusing on Originals, it will help boost the streaming device category in India and drive uptake of its Fire TV Stick, as a lot of people in the country have already shut off cable TV services.

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This general election has been not only too noisy but was also known for the over use of digital methods. As per various experts, people are going to use digital platforms to seek info on vote counting and results on 23 May.

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To procure 2 highly popular shows, the global OTT plantroom Viu has reached an agreement with Keshet International (KI), which is a global production and distribution company.

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As per a Germany-based data research firm Statista’s report - Digital Economy Outlook, over the top (OTT) or streaming video-on-demand services are a way ahead of TV in terms of customer satisfaction in India. Overall, India is at the third spot (52 per cent) when it comes to pay for content, after China and Brazil.

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