From 11th March 2019 when the elections were announced till 11th April 2019 when the voting for the First Phase was started, the micro-blogging site Twitter has recorded 45.6 million tweets related to election.
As per Ampere report based on analysis of renewals and cancellations between September 2018 and March 2019, the users do not like ant Original series beyond two seasons. They want new things.
As reported a few days back, the Madras High Court has recently advised the Central government to ban the TikTok app claiming it was encouraging pornography among youngsters. Now, as per a survey by news app Inshorts, each out of 10 millennials living in India want the controversial Chinese video app TikTok to be banned.
India has become the biggest subscriber’s base for the Google-owned OTT platform YouTube with more than 265 million monthly active users, an 18 percent growth over last year's numbers.
Tech giant Google’s Demand Side Platform (DSP) – Display & Video 360, which was earlier known as DoubleClick Bid Manager), is now hosting JioSaavn’s programmatic audio inventory.
To ensure transparency of social media ahead of general election 2019, the social media giant Facebook said it is removing or blocking about one million abusive accounts a day with the use of Artificial Intelligence (AI) and Machine Learning (ML) tools.
As per claims by Prashan Agarwal, CEO of Gaana, the platform has now 80 million monthly active users (MAUs) in February, out of the total market of 150 million users.
While discussing the future of OTT on the occasion of Viacom18’s digital video-on-demand streaming service VOOT’s third anniversary, senior officials of Voot said that the platform will aim for 100+ billion minutes of watch time and will have 100 million monthly active users within the fiscal year.
Finally realising how price conscious Indian market is, the global OTT giant Netflix has unveiled Rs. 65 sachet for a week’s watching. This is only mobile plan.
On 3 April, the Madras High Court asked the central government to prohibit Tik Tok downloads as the Chinese app serves as a platform for the distribution of explicit and inappropriate content which the court felt can harm kids and teens.
As per Googles’ Indian Transparency Report, BJP has emerged as the top political advertiser on Google as it occupies 32 per cent spend share.
The leading OTT platform Eros Now has partnered with Veriown to maximize its reach in rural India through offering its content on ‘The Connect’ a product designed and conceptualized by Veriown.
To offer e gift cards so that its subscribers can enjoy their daily dose of entertainment, the leading over the top (OTT) platform ZEE5 has partnered with Qwikcilver, a global leader in end-to-end gifting & stored-value solutions.
To add top Indian content, the global leader in smartphone segment, Apple Inc. has partnered with Indian OTT platform Eros Now. Apple has already announced launch of its OTT app Apple TV Plus which will debut worldwide in May.
On Google owned OTT platform YouTube, the USP Studios’ Kids TV has crossed 10 million subscribers mark and has been awarded with the prestigious Diamond Play Button. The Diamond Play Button is a top honour conferred by YouTube, next only to the Ruby Play Button for the 50 million mark.
To cash in on the rising demands of sports related OTT content, LaLiga has now launched its own OTT (over-the-top) service, LaLigaSportsTV. The platform will provide subscribers free coverage of live Spanish sporting competitions.
ZEE5, the country’s leading video on demand (VoD) platform, will now make its content available on Reliance Jio Infocomm’s Jio KaiOS feature phones.
As per EY-FICCI report ‘A billion screens of opportunity’, 325 million people watched videos online in 2018. The segment in India grew by 25%. The report added that watching videos was the second most preferred activity after visiting a social network.
The subscribers of the popular Bengali OTT platform hoichoi will get free GrabOn coupons, as the both companies have entered into a partnership which will provide users with discounts on verticals from food, fashion, travel, etc.
To address the issue of price conscious Indian users, the global giant in video-streaming service, Netflix is experimenting with a low-cost mobile-only subscription for a select group of users in India, as per media sources. This is Rs 250 per month plan which is half of its Rs 500 entry-level subscription price in the country.
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