This is the first time that Public broadcaster Prasar Bharati is launching dual streams for the upcoming ICC Cricket World Cup 2019. The first stream will air the matches live and will be available only DD Free Dish and DD’s Terrestrial Network, while the second stream will carry a live studio-based program for the entire duration of all matches and will be available on all private DTH and private cable MSO platforms apart from YouTube.
The tech major Amazon will use high profile Original series to boost sale of its Fire TV Stick. Jeff Bezos owned major said as the regional and international over-the-top (OTT) players are focusing on Originals, it will help boost the streaming device category in India and drive uptake of its Fire TV Stick, as a lot of people in the country have already shut off cable TV services.
As per a Germany-based data research firm Statista’s report - Digital Economy Outlook, over the top (OTT) or streaming video-on-demand services are a way ahead of TV in terms of customer satisfaction in India. Overall, India is at the third spot (52 per cent) when it comes to pay for content, after China and Brazil.
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