Nihodo Media, an Indo-Japanese IP company announced the launch of its new animated TV Feature series called ‘Fatak Patak’ to be enjoyed this festive season on Hungama. The franchise has been developed to provide children with a complete experience of the animated characters on television along with the opportunity to own and play with the toys in real time thereby making it one of the first kids franchise to use toys and gameplay as an integral part to content in India.
Dream Theatre that manages iconic brands that leverages toys with animated content like Pokemon and Beyblade is managing the licensing and merchandising for this franchise and toys are distributed by their subsidiary company – Play Planet
Fatak Patak is a four-part animated TV Feature series about mysterious Alienoids with incredible powers from outer space competing in the Alienoid Wrestling League. The main protagonists, Sher Singh and his Alienoid Gabru will be seen in pursuit of the championship and their adventures along the way in the Fatak Patak World. It is set in India with indigenous story lines and localized content that the target audience can relate to. The Alienoids appearing on the show will also be available as collectibles with pro-wrestling inspired features and elements of strategy for the kids to engage in gameplay. This is a unique undertaking as it is the first time the toyline and gameplay have been produced at the same time. The toyline will be released simultaneously along with the TV Feature series.
Hungama will air this animated TV Feature series exclusively as a part of the ‘Fatak Patak Movie Festival’ every Sunday from 17th September to 8th October at 10 AM.