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HomeNewsProgramme NewsAXN to attract women audience with women centric movies
Wednesday, 01 November 2017 05:08

AXN to attract women audience with women centric movies

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Women are the main viewers of TV. GEC Channels try to woo them with women specific shows. Now English GEC AXN is also planning to woo women. It has a special programming line-up in November. Films having women lead like Jennifer Lawrence in ‘The Hunger Games: Mockingjay 2’, Scarlett Johansson in ‘Lucy’, Emily Blunt in ‘The Girl on the Train’ and Charlize Theron in ‘The Huntsman: Winter War’ will be shown in the month. 

Viewers can watch on Saturday at 11 am and every Sunday at 6 pm. 

According to Sony Pictures Networks India EVP and business head English cluster Tushar Shah, “SPN’s English Cluster has a very strong content offering for all its viewers. This is reflected by the BARC numbers of this fiscal year where AXN has emerged as the top channel in the English GEC category with 27% market share.  We also have the highest number of female viewership amongst all GEC channels with 29% market share. So, we have dedicated the month of November to the female audience. We are confident that our edgy and appealing content line-up will reinforce AXN’s leadership position with our TG.” 

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