This time, the aim is to unlock ‘Mission North-East’ and there will be 10 episodes with 10 contestants. ‘Nat Geo Covershot: Mission North-East’ will take viewers on the exquisite north-eastern trail, with host Shibani Dandekar and judges Rajiv Laxman and Lana Šlezić.
To get the ball rolling, the channel has organised a photo exhibition of the pieces clicked by last year’s contestants. Targeting agencies such as Group M, Madison, ZO, Starcom, Lodestar and Mediacom, across Delhi and Mumbai, from 27 January to 4 February, for the photo exhibition, NGC aims to create a buzz and conversation around the aspirational field of photography and their successful ‘Covershot’ property in its latest season.
While the exhibition in itself is a treat for the layman and photography enthusiasts alike, it appears yet again that the show served as a brilliant platform for amateurs to showcase their talent.
Besides, at a time when NGC is all set to launch one of its biggest properties for the year, the photo exhibition acts as an engaging springboard for reaching out to multiple stakeholders, including their key partners.
Fox International Channels VP of marketing Debarpita Banerjee said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on ‘Covershot’.”