According to its CEO, NP Singh, ‘Sony Pal’, has not done well as expected. However, after revamping its content strategy in which Sony Pal started airing repeat shows from its sister GECs – Set and Sab TV – the channel has been gaining the momentum. Commenting on the same, Singh said, “We will continue the same strategy for Sony Pal till the time we reach a threshold of introducing original content on the channel. Our objective while launching the channel was to appeal to the heartland of the audience and in some way Sony Pal has managed to do that. Though the repeats have made the channel strengthen its viewership, but eventually we will be looking at launching more original shows on Sony Pal.”
Apart from the new General Entertainment Channel (GEC), MSM also launched its second sports channel, Sony Kix, this year in April with an aim to broadcast programmes on sports and entertainment in India. During its launch, the channel had mentioned that they will be airing the Ultimate Fighting Championship (UFC), Australian Open Tennis Championship, National Football League (NFL), Rugby World Cup 2015, premier fight sports properties such as Glory World Series and CSI Boxing, alongside some marquee events in football and rugby.
Apart from the television channels, MSM Motion Picture tasted success with the Amitabh Bachchan-starrer ‘Piku’, for which the group joined hands with Yash Raj Films. To take the action ahead, MSM is now geared for ‘Azhar’, a biopic, which they are co-producing with Balaji Motion Pictures.