TRAI too believes that its new pricing regime, which came into force in December 2018, has not worked as planned. The essence of the new pricing regime is to provide choice and make sure that the consumer only pays for TV channels that they watch.
A media report quoting a TRAI official said, “A consultation paper is in the works on reducing the broadcasting tariffs. We will have to see what kind of mechanism can be adopted to do so.”
The media report said the TRAI official stated that the aim was to make TV channel pricing more transparent and to give control of channels to the consumers while making it more affordable. “But it did not pan out that way,” the official said.