DPOs were asked to immediately implement the promotional schemes offered by the said broadcasters and modify the Distributor Retail Price (DRP) of the channels. TRAI has also asked the DPOs to display the modified DRPs of channels offered under promotional schemes on their website, consumer care channel and electronic programme guide.
Now, DPOs have to charge their subscribers, who have subscribed to the channels offered under promotional schemes on a-la-carte basis, the modified DRPs from the date of the offer of such promotional schemes i.e. 15th October 2019;
The DPOs have also been directed to refund/ adjust the excess subscription amount, if any, charged from the subscribers due to the non-implementation of promotional schemes.
TRAI clarified that the excess subscription amount shall be the difference of DRP of channels pre promotional schemes and the modified DRP of channels post promotional schemes and shall be calculated from 15th October 2019 till the date of extending the benefits of said promotional schemes to subscribers.
The DPOs have to send compliance of the direction to the authority by 1st November.