The report said more than $6.8 billion will be invested in the OTT tech stack in North America alone. The report said focuses will be consumer viewing trends, subscription patterns, and insights from decision-makers.
The report was compiled through research of U.S. and UK sports fans, analysis of 1.2 billion minutes of live streamed sports content, and exclusive executive interviews from top sports executives worldwide.
Deltatre CEO Giampiero Rinaudo said: “The sports OTT KPIs are no longer just about streaming the match. Encouraging viewers to come back day after day is the gold standard, even when there’s not a live match taking place. That means maximising engagement on the shoulders of the game itself. Tailoring video and editorial content to different types of fans and reconfiguring the UI and UX based on time of day, user insights, or the latest developments in the sports world that week are how brands can create a better ecosystem around a sport.”