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Monday, 13 May 2019 11:32

Digital video ad platform Vidgyor partners with several TV channels

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To monetise live TV streaming, the video advertisement platform for internet TV Vidgyor has reached an agreement with 40+ TV channels including India Today Group, Asianet News, TV9 Group, News Nation, Network18, ABP News Network, and India TV. 

Vidgyor CEO Mahaboob Khan commented, “Vidgyor’s TV Ad-break detection technology will help our TV channel partners monetize their Live TV streaming by stripping out original broadcast TV ads and inserting mid-roll video ads on their digital platforms. Recently, OTT platforms are exploring our Ad-break detection technology to monetize Live TV.”

A few TV channel partners are using Vidgyor TV Ad-break detection technology to insert SCTE-35 ad-markers on their Live TV feed syndicated to Hotstar OTT Platform.

As per Vidgyor, TV Broadcasters/OTT platforms in most emerging markets have no ability to strip out original broadcast TV ads and insert different set of video ads for online Live TV streaming – and as such have merely replicated their TV broadcast stream on their Live TV streaming digital properties like Websites, Mobile/OTT Apps.

Vidgyor added that its ML-based technology can detect original broadcast TV commercial ad-breaks in near real-time from Live TV feed & insert ‘in/out’ digital ad-markers (SCTE-35) in the feed, thus enabling TV Broadcasters/OTT platforms to use Dynamic Ad-Insertion (DAI) solution to monetise Live TV streaming by dynamically replacing original broadcast TV ads with targeted mid-roll video ads on their digital streaming properties like Websites, Mobile Apps & OTT platforms.

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