Now, the tech platform signed and renewed its partnership agreements with most of India’s top publishers, including MSN, India TV, Indian Express, The Hindu, Zee Media, NDTV, India Today Group, Times Now, ABP, and Dinamalar.
At present, Taboola has a monthly reach of 12 million unique views in Delhi, 7.3 million unique views in Mumbai, and 8.7 million unique views in Bangalore.
India Today Group Vice Chairperson Kalli Purie commented: “Taboola work as partners, not suppliers or vendors. Once they were partners they were in our Newsroom working closely with us, always sharing what they are building and how we can use it. Taboola feels embedded in our Newsroom and that’s a great way to run a partnership.”
Taboola CEO and founder Adam Singolda commented: “We are excited to be opening our fourth global support center in India and tripling our workforce here having developed in the country with tremendous speed.”