The new service is expected to bridge the gap between the East and the West for creative services for film and over the top (OTT) content.
DNEG CEO Namit Malhotra commented, “We want to redefine how we work with our partners, storytellers and content makers across the globe. Our clients’ needs and ways of working in areas such as China and India are often different to those of the Hollywood productions for which DNEG is honoured to have won four of the last five visual effects Oscars. ReDefine will provide an alternative approach, specifically tailored to the creative needs and working styles of non-Hollywood markets.
ReDefine will offer creative visual effects and animation services to expanding international markets such as China and India, as well as other global independent productions. It will bring local experience, top-end creative supervision, and scale to these rapidly growing markets while leveraging the benefits of access to DNEG’s market-leading technology infrastructure.