The partnership was finalized in the presence of Pavan Kapoor, the Indian Ambassador to Israel; it will focus on redesigning the entire interface of the ZEE5 app.
Applicaster is an Israeli startup which has excelled in bringing in Artificial Intelligence (AI) tools to enhance user experience and allow the streaming service to make its platform interactive.
The Israeli firm will focus on the use of deep technology to gauge user behaviour and generate content best suited to a user’s needs.
Applicaster will boost Zee5’s user interface and experience, leveraging its state-of-the-art technology and industry knowledge on the evolving trends across the globe. It will also enhance ZEE5’s over functionality offering a seamless content viewing experience to the viewers.
ZEE5 India CEO Tarun Katial said: “Our country is the world’s fourth largest app market and one of the most crowded ones for OTT players. ZEE5 has been a frontrunner in bringing the best-in-class experience for subscribers seeking entertainment content in multiple Indian languages.”