Commenting on the 5S, Essel Group CEO for International Business Amit Goenka said: “Today, we have today is a flat media world. Whether it’s watching Netflix or YouTube, it’s just two-dimensional video and audio. Imagine devices that not only capture visual and audio but also the smell of flowers in a field, the feeling of wind, the taste of just-picked strawberries. And then play it back to consumers. That’s 5S technology, and it’s the future of media.”
The centres have been opened in in San Francisco and the United Kingdom this year, following the recent launch of a center in Hyderabad, India. The company plans to establish centers across the year in cities with strong technology sectors.
The centres will help industry partners, including content creators, brands, media companies, telecommunications companies, hardware manufacturers and even educational institutions.
As per Zee Entertainment, there would be widespread adoption of the 5S platform in most industries. But it won’t be just large companies that utilize 5S; consumers, too, will explore 5s tools just as they do today with photography, video, audio, and web development. For both consumers and industry, 5S will utterly transform and enrich media experiences.
Z5X CEO and Head of Innovation Chamli Tennakoon said: “We want to bring value to brands and advertisers. Whether you are shopping within a store, or studying at home, you can smell, touch, feel what’s going on. This will take media to the next level.”