Brightcove video platform will boost stream fitness videos on demand. The OTT The app contains over 200 hours of curated video footage focused on yoga, fitness, and nutrition advice for beginners and advanced users alike.
The tech major Brightcove video platform powers video content in the app, delivering immersive and engaging video experiences with an end-to-end video platform that simplifies and streamlines video hosting and publishing. The app is available on the web, on iOS and Android devices in June 2019.
SSK Osmosis Director Manish Kumar commented: “The streaming media has opened up a new opportunity for Shilpa Shetty Kundra to build and monetise her brand influence within the fitness industry in India and abroad.”
Brightcove Chief Marketing Officer Sara Larsen said, “Streaming video has provided a new outlet for the Shilpa Shetty app to reach audiences beyond traditional television channels.”