As per company sources, the new solution, ‘Satellite and OTT in Sync’, gives broadcasters the power to deliver a more consistent experience to viewers watching any screen, or even multiple screens, by eliminating the delay between their TV broadcast and OTT services.
Ferdinand Kayser, CEO of SES Video, commented: “Broadcasters are looking to protect and grow their business by delivering the best experience possible during live events, particularly for premium sports. When a fan is watching an important match on an OTT platform and they hear the crowd at the bar down the street cheering before they even see the goal, the disappointment is palpable,"
He added: "Being a hybrid video distributor, SES can process video at the source for both satellite and OTT distribution, helping broadcasters deliver a unique, consistent, and satisfying end-user experience."
As even a few seconds of delay between different screens can spoil the live event experience, SES's unique solution achieves that synchronisation.