Through this technology, Hooq can integrate ads into video, delivering a high-quality viewing experience without buffering or disruptions, creating one endless and dynamic stream. As SSAI integrates ad content with video content at the server, rather than at the client, it is able to bypass ad blockers. Because the ad insertion is part of the overall video stream, consumers are far less likely to have negative experiences as a result of the advertising.
Hooq Chief Technology Officer Michael Fleshman commented: “This is the best technology for advertisers to communicate their content directly to customers interested in their product and make sure expenditure on content exposure was not lost to ad blockers. With SSAI there’s also minimal development time for integrating ads into partner platforms such as Grab. Most importantly, we wanted Hooq customers to enjoy a no buffering or differing in audio/visual quality when ads are shown – it’s really a win-win situation.”
Hooq can now provide targeted and personalised ads to each viewer. These individualized media streams provide different ads to different viewers. The ad break then communicates with an ad decision server, which decides what to serve each particular viewer based on information such as viewing history, demographics and geographical location.