As per Amagi, it has deployments in over 40 countries and provides 24×7 managed services covering media services, channel playout, delivery, monitoring, and monetisation. Amagi clients include Turner Broadcasting, Viceland, Discovery, IMG, MGM, Tastemade, PBS America, Viacom18, Quest TV, Zee TV, B4U, XUMO and more.
Amagi offers end-to-end cloud broadcast and monetisation solutions that are successfully reducing the cost of operations by 50-60% by transitioning on-premises, hardware-based traditional models on to a secure, scalable, flexible and reliable cloud infrastructure. Amagi recently expanded its operations with the launch of a 1,000-channel monitoring facility in New Delhi.
Also, the TV ad tech major has created a strong demand for linear channel creation and monetisation solutions across tier-1 broadcasters and emerging ‘digital first’ OTT platforms, aggregators and content owners primarily in the US and UK markets.
Amagi Co-founder and CEO Baskar Subramanian commented, “We are in the midst of a tectonic shift in the broadcast industry. Traditional broadcast infrastructure has become cost prohibitive and unviable to respond to changing viewer preferences in a multiscreen environment. And, Amagi is taking a leadership position in enabling the industry to ride this shift.”