With the extensive Google app store is already playing an influential role in pay TV, operators are under pressure to increase consumer choice, reduce cost and speed up time to market; this STB will help address these challenges.
The device provides operators with a pre-certified, cost-efficient hybrid Android TV platform that reduces launch time by up to six months. It is easier to maintain and provides a future-proof platform for operators to launch new business models.
Amlogic Corporate Business Strategy Senior Vice President commented: “Under the Google program, we are delivering an Android TV production-ready hybrid STB reference design which will allow operators to simplify integration, speed up time to market and ensure a great user experience.”
Security is the top feature of this production-ready hybrid STB reference design. With Irdeto Armor, operators can provide a great Android TV experience – giving consumers both broadcast TV and the OTT apps they crave – while ensuring the highest levels of security for premium content delivery. Part of Irdeto Armor, App Watch also prevents the use of malicious and pirate apps or add-ons on the STB, a challenge that must be addressed when giving consumers access to open app stores.