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Thursday, 21 November 2019 13:43

Gaming major Nazara to fund startups; will invest USD 20 million

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Nazara Technologies, the country’s leading interactive gaming and sports media company, will invest up to $20 million in startups in India, Africa and Middle East in 2020.

From 2016 to 2018, Nazara had already invested USD 50 million in 13 startups and has been the most aggressive investor in the gaming and sports ecosystem in India.

Nazara will focus on expansion of gaming; esports and sports content across emerging markets. It will also offer mentorship via the founders of the companies from Nazara’s current portfolio of investments and Nazara’s leadership team.

The potential startups will also get an opportunity to leverage network of experts across financial and legal strategy, brand and performance marketing; media ad sales; brand solutions in addition to running games as services.

Nazara Technologies CEO Manish Agarwal commented: “Looking at the explosive growth in the interactive entertainment and sports ecosystem, Nazara has decided to up its aggression on investing in the emerging market ecosystem and support early stage startups accelerating the growth of these companies and of the industry at large.”

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