Zapr claims to bridge the gap between the offline and online worlds by enabling TV-to-Mobile audience engagement. It works across the value chain of the media industry (media owners, broadcasters, advertisers, research companies and end consumers). Over the past few years, it has worked with all major players in the industry: 200+ brands from every nook and corner of the Indian consumer market.
As per report of Dec 2018, Star had made fresh investments of $7.9 million in Zapr through its holding company. Zapr Media Labs is owned and operated by Red Brick Lane Marketing Solutions Private Limited.
Star had made its first investment in Zapr in 2017 by acquiring a minority stake for $8 million. The broadcaster had made this strategic investment to drive the next wave of mobile audience analytics in India.
Zapr, an associate company of Star, had posted a net loss of Rs 47.73 crore in FY19 on a revenue of Rs 24.83 crore. In FY18, the net loss and revenue stood at Rs 22.85 crore and Rs 19.8 crore respectively.
It was founded in February 2012 by Deepak Baid, Sandipan Mondal and Sajo Mathews, Zapr claims to be the world’s largest offline media consumption repository.