According to the survey, 72% of respondents considered Android implementations as a part of their set-top box (STB) strategies. In addition, 50% of respondents see Android as being important for their goals within the next five years. Respondents told that Android has new features and services, faster time-to-market, attractive user interface and cost efficiencies. However, while a majority of respondents indicated a commitment to Android, only 54% of video service providers are willing to pay more for Android chipsets than traditional chipsets with embedded middleware.
But the report also added that despite service providers’ confidence in the benefits of Android TV, there remain significant concerns around piracy and cyberthreats. By allowing easy installations of other applications onto the STB, 43% of respondents believe there will be an increased attack surface, while 41% are concerned that their subscribers could install apps for illegal streaming.