According to Bharti Airtel MD & CEO (India & South Asia) Gopal Vittal, “Affordable high-speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings.”
After initial freebies, the subscribers will be able to pay for their Netflix subscription seamlessly, using their Airtel post-paid or home broadband bill. Existing Netflix subscribers will also be eligible for this gift. Subscribers not eligible for the gift will be able to sign up to Netflix through Airtel’s apps and pay for their subscription using their Airtel bill.
Netflix and Airtel have also partnered to promote Netflix content and give Airtel TV users a taste of Netflix content through a dedicated row on the Airtel TV app.
Airtel’s direct to home (DTH) arm Airtel Digital TV had launched hybrid set-top box (STB), powered by Android TV, featuring the best of the online world to the TV screen along with a bouquet of 500+ satellite TV channels. It also comes preloaded with Netflix, YouTube, Google Play Games, and Airtel Movies.