Recently, hoichoi announced 30 Original shows and 12 Original movies for the next one year. Some of the top shows like Byomkesh, Hello, Cartoon, Dupur Thakurpo and Charitraheen are dubbed in Hindi and Tamil to reach out to an audience beyond Bengalis.
Vodafone Idea chief marketing officer Sashi Shankar commented, “Increase in availability of regional content has added new demographics of video consumers, thus giving rise to a mammoth increase in video consumption. We are delighted to welcome to this burgeoning mass of video consumers by them offering high quality regional content on Idea’s Mobile apps.”
hoichoi co-founder Vishnu Mohta commented, “We have also consciously decided to not let language be a barrier and dub some of our most-streamed shows in Hindi and Tamil. hoichoi has a vast array of Originals, we keep adding two-three every month, so there will be ample amount of shows and films to watch. This will pave the way for regional content to be widely recognised as well as be accepted around the nation.”