The telecom operator had already launched the Airtel Xstream app and web platform, as well as Airtel Xstream Box and the Airtel Xstream Stick at Rs 3,999.
While Airtel Xstream app is a revamped version of the Airtel TV app. It comes with a new user interface which the company says is better at helping users discover the right kind of content. The Airtel Xstream app comes with a catalogue of over 400 LIVE TV channels and 10,000 plus movies and shows from top content providers like ZEE5, Hooq, Eros Now and HungamaPlay.
Adarsh Nair, Chief Product Officer, Bharti Airtel said: "This is country’s first converged entertainment platform Airtel Xstream that brings together your favorite content including Live TV, video, music, news, and sports across an OTT smart stick, internet enabled set top box and handheld devices. Digital India is transforming the way content is being consumed over internet connected devices. Airtel Xstream will cater to needs of a new generation of consumers who are looking for seamless and converged entertainment across multiple screens at home and on the go."