It is No. 1by both subscriber base as well as revenue market share, achieving the feat in just more than three years of starting operations. With this, Jio holds a 32.04% share in the more than 1.15-billion-user Indian mobile services market. It had a 30.79% market share at the end of October. Unlike its rivals, Jio’s user base comprises entirely of 4G subscribers.
Jio had already become number one in terms of revenue market share last year when it grabbed 31.7% share of the adjusted gross revenue (AGR) that the industry recorded in the April-June period.
Bharti Airtel, which has battled Jio’s aggressive tariffs, too posted an increase in market share in November, adding 1.65 million users to end with 327.30 million users and a 28.35% market share. Vodafone Idea lost a record 36.41 million users in November, ending with a 29.12% market share or 336.25 million subscribers. In October, the company had added 189,901 subscribers.
Vodafone Idea has lost subscribers each month before Oct after it started operating as a new entity after the merger of Vodafone India Ltd and Idea Cellular Ltd in September 2018.
State-run Bharat Sanchar Nigam Ltd too increased its market share to 10.19% from 9.92% at the end of October, adding 341,722 users to end November with 117.68 million users.
The total wireless subscriber base of 1.15 billion comprised 979.09 million active users in November. The proportion of active users was around 84.8% of the total wireless subscriber base.
The wireless teledensity in India fell from 89.55 at the end of October to 87.29 at the end of November. The urban wireless teledensity fell from 156.83 at the end of October to 152.92 at the end of November, and rural wireless teledensity declined from 57.91 to 56.40 in the same period.
India’s mobile user base however fell by 28.81 million subscribers in November as the increase in the subscriber base at Jio and Bharti Airtel failed to compensate for the subscriber losses at Vodafone Idea.
This was the biggest decline since April 2018 when the user base fell by 58 million.