The leading broadcaster Star India has unveiled a new campaign to announce their Disney Kids Pack, following the success of the Star Value Pack. The kids pack includes four television channels - Disney Channel, Hungama, Marvel HQ and Disney Junior. These channels will be distributed by Star India. The campaign brings to light a very strong insight on the television viewing habits of families in India and highlights the need for kids to watch content that is tailor-made for them.
Those employing children in film and TV related activities may face action, as the Union Labour and Employment Ministry has raised its concern over violations of child labour rules in film and television and asked the Ministry of Information and Broadcasting to ensure “strict compliance” by the industry with the norms on working conditions for children, as well as the inclusion of mandatory disclaimers when they appear on screen.
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